Ever seen the picture on the right, or its equivalent in Indonesia's media? I bet most of you who lives in Indonesia have. Apparently, after asking around, this manner of marketing goes way back. Buy instant noodles, and you will get a coupon which may or may not win a car, or even a house. Buy a bar of soap, and you can send the wrappings that can function as lottery ticket, and you can win a BMW, or, lately, BlackBerry,.. not any smartphone, a BlackBerry. Even putting more money in your bank account will sometimes makes you elligible to receive some kind of prize. Someone I know got a small city car.
This type of marketing seems to work well in Indonesia, considering that the tactics haven't changed in decades. If it doesn't work well, they must've changed it a long time ago, I think..
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